Reiter Partner Media

Experience

10+ Years

Based in

London, United Kingdom

Profession

Product Designer, Web Designer

Hi, I am London-based Product & UI/UX Designer focused on turning complex ideas into clear, scalable experiences. I’ve delivered products across different sectors — B2B finance and banking, e-commerce/retail, professional services, and B2C SaaS.

I actually started as a programmer (Computer Science). That background lets me speak both design and engineering, anticipate technical constraints, and hand off work that developers can build with fewer surprises.

I also love teaching. On YouTube as Average Design Dude, I share practical Figma, Framer, and AI workflows and mentor designers to move from “looks nice” to “works great.”

Experience

Some words from people I worked with

The dashboards finally answer real questions. Time-to-insight halved (−50%) and team adoption is 2.1× what it was pre-launch.

Sarah Chan — NovaMart

The dashboards finally answer real questions. Time-to-insight halved (−50%) and team adoption is 2.1× what it was pre-launch.

Sarah Chan — NovaMart

Accessibility wasn’t an afterthought. We hit WCAG 2.2 AA, support tickets on contrast/inputs fell −35%, and our audit sailed through.

Sam Burge — Bravinn

Accessibility wasn’t an afterthought. We hit WCAG 2.2 AA, support tickets on contrast/inputs fell −35%, and our audit sailed through.

Sam Burge — Bravinn

Experience

Worked across different industries

BDO UK LTD.

Senior Product Designer

Designed and launched flagship, secure AI platforms at BDO that drove user engagement and eliminated manual steps — saving hundreds of hours through automation. Established BDO’s first proprietary design system and authored the organisation-wide style guide, laying the foundations for consistent, scalable design standards across teams and products.

2022 - Current

BDO UK LTD.

Senior Product Designer

2022 - Current

True Agency - London

Senior UI UX Designer

Led UX for diverse SaaS clients at True Agency—fintech, HR tech, analytics, and e-commerce—simplifying onboarding, billing, and data workflows to lift activation and cut time-to-value. As part of a client engagement, refined KPMG’s component library and usage patterns to improve accessibility, performance, and developer handoffs across teams.

2020 - 2021

True Agency - London

Senior UI UX Designer

2020 - 2021

TVX Stream

Product Design Lead

Designed and shipped the end-to-end UX for TVX Stream—an AI-powered, IMDb-style mobile app that turns fuzzy prompts (“that spy thriller with Emily Blunt”) into fast, accurate results. Built conversational search, context-aware recommendations, rich cast/crew pages, trailers, and “where to watch” deep links—reducing time-to-discovery and lifting watchlist adds and session length.

2018 - 2020

TVX Stream

Product Design Lead

2018 - 2020

There is plenty more work to look at. Explore more work to get a better understanding of my design process.

Next project

There is plenty more work to look at. Explore more work to get a better understanding of my design process.

Next project

Hi, I am London-based Product & UI/UX Designer focused on turning complex ideas into clear, scalable experiences. I’ve delivered products across different sectors — B2B finance and banking, e-commerce/retail, professional services, and B2C SaaS.

I actually started as a programmer (Computer Science). That background lets me speak both design and engineering, anticipate technical constraints, and hand off work that developers can build with fewer surprises.

I also love teaching. On YouTube as Average Design Dude, I share practical Figma, Framer, and AI workflows and mentor designers to move from “looks nice” to “works great.”

Some words from people I worked with

The dashboards finally answer real questions. Time-to-insight halved (−50%) and team adoption is 2.1× what it was pre-launch.

The dashboards finally answer real questions. Time-to-insight halved (−50%) and team adoption is 2.1× what it was pre-launch.

Accessibility wasn’t an afterthought. We hit WCAG 2.2 AA, support tickets on contrast/inputs fell −35%, and our audit sailed through.

Accessibility wasn’t an afterthought. We hit WCAG 2.2 AA, support tickets on contrast/inputs fell −35%, and our audit sailed through.

Worked across different industries

Senior Product Designer

Senior Product Designer

Senior UI UX Designer

Senior UI UX Designer

Product Design Lead

Product Design Lead

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Bereit für mehr Sichtbarkeit?

Folgt uns